Privacy policy

Privacy Policy

January 18, 2023

This Privacy Policy (the "Policy") applies to customer data collected and used by Roger's Fish Co. and its affiliates and certain of our service providers ("Roger's Fish Co."). Please take a moment to read this Policy, which explains your rights with regard to the type of information we collect, how we use that information, whether it is disclosed to third parties, and how it is safeguarded. By accessing our websites, any related subdomains, microsites, or the mobile website (collectively "the Site"), shopping, and purchasing products from Roger's Fish Co., you agree to the terms of this Policy and are granting express consent to the collection and use of your personal information in the manner we describe and for normal business communications.


Changes To Our Policy

The practices and policies contained in this Policy are subject to change and may be modified by Roger's Fish Co. at any time. Any such material changes will be communicated through the Site and will be applied only to information collected on a go-forward basis. For this reason, Roger's Fish Co. encourages you to review this Policy each time you visit the Site. The terms in this Policy replace all previous notices or statements with respect to the same subject matter.


Our Commitment to Your Privacy and Security

Your privacy is important to us. Roger's Fish Co. respects our customers and understands their concerns about the use and security of personal information.


Types of Information We Collect

We may collect the following types of information: your name, home address, email address, telephone number, mobile phone number, geographic location and other demographic information, mobile device information, site traffic information, credit card information, current and historical purchase, and order information. We may track what site you came from, or what site you visit when you leave us.


How Roger's Fish Co. Collects Your Information

We receive information from and about you in a variety of ways, for example, when you:

  • Make a purchase of product or gift certificates via telephone, mail, or online.
  • Set up a personalized account.
  • Sign up to receive promotional emails.
  • Correspond with our Customer Service department.
  • Access our social media pages.
  • Click on sponsored links.

And we may receive information about you from public sources or third parties.


Cookies & Similar Technologies

We may use automated means to gather general statistical information about you, your computer or device, including IP addresses, browsers, operating systems, domains, device settings, pages viewed, visitor count, goods and services purchased, transactions completed, etc. To facilitate this, we use cookies to store and track information on our websites. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. Generally, cookies are used to personalize site visits and make the checkout process easier, gather statistical information about usage by registered or nonregistered users, and research visiting patterns.


How We Use Your Information

We may use the information we receive to:

  • Process purchase or refund transactions.
  • Improve our marketing and promotional efforts.
  • Statistically analyze site usage.
  • Improve our content and product offerings.
  • Evaluate your personal interactions with us to enhance your shopping experience.
  • Communicate with you.
  • Diagnose problems with our servers.
  • Manage and enhance the Site.
  • For security purposes.

In addition, we may share personally identifiable information with unaffiliated third parties for any of the following reasons: (1) you request or authorize it, (2) the information is provided to help complete a transaction for you, (3) the information is provided to comply with law, applicable regulations, court orders or subpoenas, to enforce our Terms of Use or other agreements, or to protect our rights, property or safety, or the rights, property or safety of our users or others, (4) the disclosure is done as part of a purchase, transfer, or sale of services or assets (e.g., in the event that we sell assets to another party, customer information may be one of the transferred assets), (5) the information is provided to our agents, outside vendors or service providers to perform functions on our behalf, (6) the third parties provide goods or services that we believe may be of interest to you, or (7) the information is provided to such third parties as otherwise described in this Policy.

Our website analytics partners use this data in an aggregated format to determine how visitors use our Site so we can improve website experiences. In addition, we use this information to better serve you with appropriate and relevant marketing offers.

As part of your business relationship with Roger's Fish Co., you will be asked to supply us with your postal address and/or phone number. Regardless of whether this is a wired or wireless phone number or whether this number is listed on the Do-Not-Call Registry, you consent to being contacted by Roger's Fish Co. (and/or its designated agents) at this number, for any purpose (including sales, marketing, and promotional offers) and by any means (including autodialed or prerecorded voice calls and text messages made with an automatic telephone dialing system). In this regard, you specifically acknowledge and understand that you may incur, and will bear sole responsibility for, charges related to these incoming calls or messages.


Security & Storage

Our Site has an SSL certification issued by Sectigo, a leading provider of digital trust solutions, that enables online consumers to engage in secure commerce and communications.

We are committed to preventing others from unauthorized access to the personal information you provide to us, and we maintain procedures and technology designed for this purpose. We take several steps to protect the information we have about you, including but not limited to the following:

  • Access to your information is controlled by strict physical, electronic, and managerial procedures designed to help prevent unauthorized access and to maintain data security. These safeguards vary based upon the sensitivity of the information that we collect and store.
  • We update and test our technology on a regular basis in order to improve the protection of customer information.
  • We require outside companies and independent contractors to whom we provide customer information for marketing, servicing, or processing purposes to restrict the use of the information to those purposes and we prohibit independent or unauthorized use of such information. Third-party service providers are required to implement and maintain security procedures. They must promptly notify us of any data breach, share information regarding the breach, and cooperate with us to resolve the breach and provide notification thereof, as required by law.

You play a significant role in protecting your information. After registering on our Site, you are responsible for protecting the security of your username and password. You are responsible for any transaction made using your username and password.

Although we will take reasonable security precautions regarding your personal information, because of the open nature of the Internet, we cannot guarantee that any of your personal information transmitted to or from Roger's Fish Co. will be free from unauthorized access or disclosure. We disclaim any liability for any unauthorized access to, disclosure or damage to, interception of, theft, or loss of any data communications and/or personal information. By using the Site, you acknowledge that you understand and agree to assume these risks.


Data Retention

Because Roger's Fish Co. is a purveyor of perishable food products, we must retain data on sales transactions for an extended period of time in order to facilitate any recalls. If you refuse to provide your data to facilitate a transaction, we reserve the right to refuse and reject any attempt by you to make a purchase.


Children Under 13

We do not knowingly collect or use personal information from children under 13 without containing verifiable consent from their parents. We have no way of distinguishing the age of individuals who access our website, and so we carry out the same Policy for individuals of all ages. If a child has provided us with personal information without parental or guardian consent, the parent or guardian should contact us to remove the information and opt out of promotional opportunities. For more information about the Children's Online Privacy Protection Act (COPPA), visit the FTC website:


Privacy Policy for California Residents

This Privacy Notice for California Residents applies solely to visitors, users, and others who reside in the State of California ("consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this Notice.

If you have any questions or comments about this notice, the ways in which we collect and use your information described here and otherwise in this Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us (see below).


Your Rights

You have the right to request information about your information that we collect. You have the right to object to any processing of your data beyond that necessary to facilitate a purchase or refund transaction, or a product recall. You have the right to object to our use of your information in our direct marketing efforts. You have the right to correct or update your information. If we have your information by virtue of your consent, you have the right to withdraw consent. You have the right to request that your information not be sold.


How To Contact Us

To update your information, please adjust your Preferences or contact us by email or telephone 1-866-ROGERCO.

Our mailing address is:
Roger's Fish Co.
63 Main Street
Salem, NH 03079